Job Description

Join to apply for the Director, Product Marketing role at AssetMark

The Product Marketing Director is responsible for developing and executing comprehensive marketing strategies for AssetMark’s products and services. This role involves overseeing a team of investment marketers responsible for product positioning, messaging, and go-to-market strategies to drive advisor acquisition, engagement, and retention. The leader will position AssetMark as a market leader, enhance brand equity, and drive growth through innovative marketing initiatives. The ideal candidate is a visionary leader with extensive experience in product marketing, brand strategy, and customer experience, with a proven track record of delivering results.

Responsibilities

• Strategic Leadership: Develop and implement visionary marketing strategies aligned with AssetMark’s goals. Lead teams in creating go-to-market strategies, brand positioning, and messaging. Collaborate with senior leadership to ensure cohesive marketing initiatives.
• Product Marketing: Oversee product positioning and messaging, develop marketing collateral, drive product launches, and enhance brand recognition through campaigns and partnerships. Utilize customer insights to refine strategies.
• Team Leadership and Development: Build, mentor, and develop a high-performing marketing team. Set objectives, track performance, and foster a culture of innovation and collaboration.
• Performance Measurement and Reporting: Establish KPIs, monitor marketing effectiveness, and provide insights to the executive team. Continuously refine strategies based on data and market trends.

Knowledge, Skills, and Abilities

• Exceptional leadership, communication, and interpersonal skills
• Strong analytical skills and experience with data-driven decision-making
• Knowledge of financial services and investment products
• Excellent writing and relationship-building skills
• Problem-solving, strategic thinking, and results-oriented mindset
• Proficiency with Salesforce, Wrike, Excel, PowerPoint, and measurement tools

Education & Experience

• Bachelor’s degree in marketing, business, communications, or related field; MBA preferred
• Minimum of 10 years in senior marketing roles with a strong product and service marketing background
• Proven success in developing and executing growth-driving marketing strategies
• Experience in digital marketing, brand management, and customer experience

Additional Information

This is a full-time position in our Concord, CA office with a hybrid work schedule. Compensation ranges from $145,000 to $165,000, with additional incentives and benefits. Candidates must be authorized to work in the US; visa sponsorship is not available.

Job Tags

Similar Jobs